Comments for jbsh

Comment on Social Media; what is it good for? by JohnB

JohnB — Sun, 04 Oct 2009 10:53:22 +0000

Thanks for the comment Nigel, that’s very much where I was coming from with this series.

Basic human psychology hasn’t changed fundamentally, so if we can apply those fundamentals without the blinkers of past technologies, perhaps we can find the potential of new technologies?

Comment on Social Media; what is it good for? by Nigel Legg

Nigel Legg — Sun, 04 Oct 2009 10:27:57 +0000

John – good post. I find that many people don’t consider social media to be a valid communications channel – largely a result of belittling in mainstream media (“40% ogf twitter is babble”) – or are wary of it, due to inexperience with technolongy. I’m sure much the same thing happened when the telephone was first introduced a century ago. Working out how to use the medium – a difficult thing as it is, in itself, changing all the time – and make it work for you is the challenge businesses have. Developing a community, building rapport, and taking that to the next level is an important part of this, and I am increasingly, alongside the functional attributes of share, broadcast, and converse, thinking of social media in terms of the marketing / sales funnel.
I look forward to reading your next post on the subject.

Comment on Outside interests by Paul

Paul — Mon, 10 Aug 2009 13:56:08 +0000

you’re a man of many talents. I’m impressed!

Comment on PEGs are not just for hanging out the laundry! by SamH

SamH — Fri, 19 Jun 2009 07:39:43 +0000

I will hopefully be submitting a full article for publication in a peer review journal in the near future. However if you search ‘http://www.ncbi.nlm.nih.gov/pubmed/’ with the areas you are interested in you will find a number of qualitative and quantitative articles about PEGS.

Comment on PEGs are not just for hanging out the laundry! by GarykPatton

GarykPatton — Tue, 16 Jun 2009 04:56:25 +0000

I have been looking looking around for this kind of information. Will you post some more in future? I’ll be grateful if you will.

Comment on Should I pay or should I go? by JohnB

JohnB — Thu, 04 Jun 2009 12:53:35 +0000

That’s a great point, and actually I’d extend it to say that your personal brand is important even if you’re “representing” a corporate brand. There are plenty of cases of people that have gotten into hot water (or even lost their jobs) because their ‘personal’ brand conflicted with their ‘corporate’ or employers brand.

In these days of economic uncertainty, developing your personal is critical. Even (or especially) if you’re in a company, a faceless manager or code monkey is easily replaceable. Someone that’s engaged in their professional community and recognised as the ‘go to’ person has much greater value to the company (so long as you’re still delivering core benefits).

I particularly liked Stephanie’s last two points about promoting your personal brand:

Be well connected and connect other (to which I’d add, without expectation of reciprocity)
Not to become a ‘networking bore’ (to which I’d ad the bit about having 2 ears and 1 mouth)

Thanks for the comment and link to Marketing Donut

Comment on Should I pay or should I go? by Mick Dickinson

Mick Dickinson — Thu, 04 Jun 2009 09:11:20 +0000

A brand is often described as a ‘collection of perceptions’ people have of a product, service or organisation – it is what sticks in their minds and helps them make buying decisions. But people don’t only have perceptions about products, services and organisations – they also develop a ‘collection of perceptions’ about the people they meet. A Bristol-based company has published excellent free advice on this right here http://www.marketingdonut.co.uk/marketing/sales/sales-lead-generation/what-s-your-personal-brand-

Comment on Show me the Money – BSSP by Free Cash Grants

Free Cash Grants — Fri, 22 May 2009 18:02:39 +0000

It sounds interesting but I am not sure that I agree with you completely.

Comment on Show me the Money – BSSP by kelvin

kelvin — Thu, 21 May 2009 13:57:51 +0000

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Comment on 5 Critical lists for Business Development by I Was Able to Lose T h i r t y P o u n d s in Under a Month

I Was Able to Lose T h i r t y P o u n d s in Under a Month — Wed, 06 May 2009 06:58:05 +0000

Hi, cool post. I have been wondering about this issue,so thanks for writing. I’ll likely be coming back to your posts. Keep up the good work